Welcome back to the series…
Last week, I had a swell time with DJ Sean, Demmy and Ibukun…It was more of a Pal Party than the “TeamWork” meeting we intended. Amidst the fun, we got serious on some issues, music submission being one of major emphasis.
As both a freelance PR affiliated with a lotta blogs and founder of TGM Promotions, a music platform that specializes in helping upcoming artistes deliver and disseminate promotional music, I’ve witnessed first-hand the good, the bad and the ugly associated with artiste PR and vying for music blogger and press attention. Speaking with the knowledge of a freelance PR, I often times receive upwards of 30–40 new music submissions a day. Many top tier bloggers receive even more than that [DJ Sean‘s figure got me scared of blogging]. This means that your music submission, assuming you sent it via e-mail, will fall somewhere in between the hundreds or maybe even thousands of other non-music related spam e-mails that the blogger receives on a daily basis.
There are a number of things that you can do as an artiste or artiste manager to give your submission a better chance of being opened, being viewed, being listened to, and then hopefully, being written about and shared.
1. UNDERSTAND YOUR PRESS LIST
Have the individuals on your press list written about similar artistes in the past? Do they only write about pop music or do they also tend to write about up and coming artistes? Do they only write about certain genres of music? Does your music fall within that genre? A quick way to see if a blog has written about an artiste you think you’re similar to is to run a Google Search with “site:blogURL artist name” – Google will show you a list of search results from that blog featuring that artiste.
2. HAVE A DETAILED SUBJECT LINE
If you’re going to stand out from the crowd you better have a damn good subject line. Is your song a new release? Say so. Is there an MP3/Video attached? Call that out. Is your song featuring a big name artiste that might be more well-known than yourself? Call it out.
3. KEEP THE DESCRIPTION SIMPLE
Remember that the recipients of your song submission receive many submissions per day. They don’t want to read a novel when determining whether or not to listen to and post a song. Tell a concise story about who you are and your music. Have you been featured elsewhere? Toured with a famous band? Have a famous cousin? Why are you different? Why should we care about you?
During a chat with Demmy of AceWorldTEAM:
“…the pitches that get my most attention are the simple ones that make it easy to check out the music. When it comes to indie/unknown artistes, it all depends on the music. If I get an e-mail with 20 attachments, a short story’s worth of writing, and links to everything the artiste has ever done, I’m not likely to check it out. If I see a simple message with one song, and if I like that song, I’m going to do what I can to support“. – BigDan of TGM Promotions.
4. INCLUDE ESSENTIAL SONG ASSETS
Music bloggers really like presentation. If you’re lucky enough to have a compelling subject line to get an e-mail open, further bring the music blogger into your world with well-designed artwork.
DJ Sean of AceWorldTEAM makes the point: “any artiste at this time needs artwork and presentation. If you actually have really good cover art, that’s what I gravitate towards and click on first“.
Ensure that the blogger has all the assets they need to create a solid blog post. This means include links to music videos, external URLs like your website and social media presences in addition to your artwork and song description.
“Always present yourself professionally and keep a very strong brand image. It is all about keeping your brand and product as high quality as possible”. – DJ Sean
5. THE INFAMOUS MEDIA PLAYER EMBED
The most essential asset to include in your e-mail is a link to your music. This is so essential that I’m giving it it’s own section. Realize that even successful bloggers sometimes have other day jobs that don’t involve blogging. This means that a lot of work is done via mobile phone. Attach your .mp3 file [or a snippet at least] to the e-mail itself when sending so that the blogger can listen to your song while on the move, but don’t stop there! Also clearly call out in your e-mail where the blogger can go to get the media player embed code so that they can easily publish a media player with your song. If you want to get super fancy, include the actual embed code in your e-mail as well.
***Tha Thumb Down***
The Most Common Mistake
“Spamming. Spamming is the biggest mistake that a lot of independent artistes make. A lot of artistes ask me, “how can I get noticed? How can I blow up? How can I get my music on the top sites or blogs? Well, you have to create a buzz for yourself on your own. Spamming is so not right; spamming me, sending me e-mails, sending me tweets is not going to help anybody. So what you have to do is create noise for yourself. When you create the buzz, I’ll be knocking on your door. Stop spamming. It simply does not work“.
Also, a lot of artistes disrespect bloggers. Just because you have their e-mail, phone number or Twitter handle amongst many other social outreach media doesn’t mean you should bug them constantly and talk rude to them if they haven’t uploaded your song[s] or file[s]. Show them respect and be polite to them.
“Great music will always transcend, but to get it out there and help it in that process, you have to have a lot of things in place. A compelling story, identity, distinctive style, and aggressive personality. Put yourself out there with those bloggers/fans/community respect and engage them with no end”. – Ibukun, Protocol of TGM Promotions.
Thanks For Reading…
For More Info, contact: 26BFAD35 ||| @IAm_BigDan