VJ Adams Unwraps EM BRUTO Denim Collection | Shop via JayOsbie.com


Arguably Nigeria‘s most commercialized TV personality in this century, VJ Adams is making the début on his Denim line, dubbed the “Em Bruto” collection; the entertainment and Sound City/ONTV TV personality was inspired by his love for Denim and his personality to create the Em Bruto which was co-designed Jay Osbie, an online brand and retailer for fashion-forward men. Em Bruto which connotes “Unrestricted” or “Unrefined,” is inspired by the young Nigerian who dares to be different, who believes he isn’t limited by the circumstances around him and strives for success in the face of daunting challenges; a unique blend of Denim and African print, the Em Bruto collection is available in 4 variants. With Em Bruto launching on a large scale across the Nigerian urban fashion market, VJ Adams has propelled his brand to another level which would see him compete as one of the biggest faces currently gracing TV screens across the African continent; see promo pictures of Em Bruto attached below! | ENJOY!!!

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