Nigerian artist WurlD continues his musical evolution with the unveiling of his latest EP, ‘Don’t Get Used To This.’ This eight-track masterpiece showcases WurlD‘s ongoing metamorphosis as a singer, songwriter, and aesthetic trailblazer. Join us on a sonic journey through the captivating fusion of Afrobeats and R&B, crafted under his new imprint, Addictive Content.
Afrosoul Fusion: The Essence of ‘Don’t Get Used To This‘
In this brilliant collection, WurlD effortlessly merges the infectious rhythms of Afrobeats with the sharp songwriting and soaring vocal melodies of R&B. The result is a contemporary sound that he aptly terms Afrosoul — a unique blend that cements his status as a talent transcending genres. As the fifth installment in his impressive discography, ‘Don’t Get Used To This‘ draws inspiration from the sonic heartbeat of his hometown, Lagos, Nigeria.
Tracks That Stand Out
The EP takes listeners on a journey through WurlD‘s roots, with no guest features to distract from the artist’s crisp melodies and powerful hooks. Standout tracks like the tantalizing ‘Do It‘ and the reggaeton-infused ‘Sare‘ showcase WurlD‘s ability to seamlessly blend different influences, creating a rich and diverse musical tapestry.
Focusing on ‘Shake‘: A Versatile Showcase
The EP‘s focus track, ‘Shake,’ premiered on The Dotty Show on Apple Music, exemplifying WurlD‘s versatility. Produced by Anne “Ketta” Telstra and Moussa, the song blends the basslines of South African Amapiano, the rhythmic beats of Afrobeats, and the atmospheric horn samples of deep/downtempo house. This track stands as a testament to WurlD‘s ability to push boundaries and experiment with sounds.
Embracing the Present: The Theme of ‘Don’t Get Used To This‘
WurlD elucidates the theme behind ‘Don’t Get Used To This,’ describing it as a love project centered on embracing the present moment. The EP encourages listeners to immerse themselves in the depth of emotions experienced in the here and now, without dwelling on the past or anticipating the future. Despite the enchanting nature of the love depicted in the music, WurlD reminds his audience that tomorrow remains uncertain. In his own words, “enjoy these sounds but don’t get used to it.”
Addictive Content: WurlD‘s New Label Venture
This EP marks WurlD‘s debut under Addictive Content, a new imprint co-founded with his brother, Muktar Onifade. The label aims to spotlight the future sounds and the next generation of African talent. WurlD co-produced each track with emerging producers signed to the label, except for ‘Location,’ the transportive third single solely produced by the Nigerian veteran producer, Sarz.
WurlD‘s Musical Journey
Born in Lagos, Nigeria, WurlD embarked on his career in Atlanta, making a name for himself as a songwriter for renowned artists before breaking into the Afrobeats scene. Since his breakthrough in 2016, WurlD has consistently evolved his sound, delivering a string of acclaimed releases, including the collaborative EP with Sarz, ‘I Love Girls with Trobul,’ in 2019.
As WurlD invites us to listen to ‘Don’t Get Used To This,’ we witness not just an EP release but a musical evolution. Each track is a testament to his commitment to pushing boundaries, experimenting with sounds, and embracing the essence of the present moment. ‘Don’t Get Used To This‘ stands as a milestone in WurlD‘s journey, and as we delve into the layers of Afrosoul, we anticipate the continued brilliance that WurlD brings to the forefront of Nigerian music.
